Happy birthday to us. Happy birthday to us. Happy biiirth-daaay! Today, on, September 15, 2017, Chidi Beauty turns two! Chidi Beauty’s second blogiversary is a day of appreciation.  Chidi Beauty’s first blogiversary fell right after our inaugural trip to Indy Beauty Expo, New York.  There, I met the incredibly nice…

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Beauty is one of the least straightforward concepts known to man.  The beauty industry, in particular, is so complex and multifaceted that we have to educate ourselves, or at least I do, in order to minimize being susceptible to manipulation by brands, marketing, low self-esteem, and all the various influences…

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