Shopping for skincare products as a black woman can sometimes feel like searching for an expensive needle in an ashy, off-colour haystack. Regular readers of this blog might remember that part of the impetus for Chidi Beauty’s existence was my quest to find a clean, physical sunblock that would…

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  Yesterday, The Outline published an article titled The Skincare Con.  The author, Krithika Varagur, argues that what she has coined “new skincare” is characterized by “buying things, and displaying them for others to see – to prove that you worked hard for what you have, even if you’re, say,…

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  Season’s greetings dear readers!  Christmas was yesterday, and while it surely must not feel like it for most of you, the official start of Winter was only five days ago.  As tends to happen, one season has passed and another is upon us all in the blink of an…

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  Green beauty purists – this post is not for you.  While this blog is mainly a way to share my thoughts and experiences with clean beauty, particularly skincare, I also like to keep things real – especially when it comes to brown skin beauty.  This post is not so…

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  Daily blogging and vlogging trends a few times a year and, for the first time ever I briefly considered participating in a daily blogging challenge: Blogtober.  Fortunately, I quickly came to my senses and decided against it.  However, in researching the idea I was inspired to create a new…

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